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Cleobury Mortimer is a small market town on the River Rea in south-east Shropshire, immediately north of the Wyre Forest and on the edge of the Mortimer Forest. The town's landmark is the twisted spire of St Mary the Virgin, a medieval church whose timber-framed bell-stage tilts visibly; the town centre has a narrow high street of Georgian and earlier buildings. The surrounding landscape — the ancient sessile oakwood of Wyre Forest (one of the largest lowland oak woods in England), the hawthorn-thick hedges of the Rea valley, the bramble-filled forest rides and the bilberry understorey of the higher ground — gives local bees an outstanding woodland and hedgerow forage season. Ludlow and District Beekeepers covers the Cleobury Mortimer area.

Early sycamore and hawthorn open on the Severn Valley; oilseed rape is common on the North Shropshire plain. Lime at Shrewsbury, Ludlow and Oswestry gives a strong June flow. Bramble is dense; the mosses of Whixall, Fenn and Bettisfield contribute a patchy but distinctive late summer flow of bog rosemary and cross-leaved heath. The Long Mynd, Stiperstones and Clee Hills provide bilberry and late ling heather — still migrated to by Shropshire beekeepers in August. Ivy on the old red-brick farms and timber-framed cottages closes the year.