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Broughton is a large village two miles northeast of Brigg, one of the more substantial settlements in the Brigg hinterland and a traditional agricultural community surrounded by the clay farmland of the Ancholme valley. The village has a church, a primary school, a pub and the working rural character of the low-lying Lincolnshire countryside between the Humber and the Wolds. The nearby Ancholme corridor carries willow and alder carr, while the surrounding arable land carries oilseed rape in spring and the hedgerow network on the Wolds fringe supports dense hawthorn and sycamore.

Oilseed rape covers vast areas of the clay farmland between Scunthorpe, Brigg and Kirton in Lindsey, delivering a strong April flow that fills supers quickly on well-established colonies. White clover follows through June and July on the river meadows along the Trent and Ancholme corridors. The Isle of Axholme carries alder and willow carr along its drainage dykes — both valuable for early pollen — and bramble is prolific on the earthen embankments of Vermuyden's drainage channels through July. Hawthorn is dense in the hedgerow network on the Wolds escarpment above Kirton in Lindsey and Brigg. Willowherb colonises railway cuttings and roadside verges across Scunthorpe through August. Sycamore and lime shade the older streets of Brigg and Barton-upon-Humber, while ivy on the Humber-facing walls and churchyards in Barton closes the season in October.